Cloudberry Associates
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Our Services

TELECOM (TELCO & MSO)

We help to boost your ARPU  (average revenue per user) from existing and new services

Remedy for challenges

  • Telco is facing declining ARPU from their core services with challenges to effectively generate revenues through new subscription services and to sell them while subscribers can get free “over-the-top services” from strong internet brands
  • Challenges in selecting and introducing new services to their subscribers effectively and with scalability
  • Confronted with disappointments regarding business impact from new service

Service Strategy

  • VAS strategy assessment, definition and development
  • Portfolio assessment (existing and new services)
  • Product and service positioning (package and bundling of offering) 
  • Marketing strategy 
  • Offering synergies and gaps 
  • Business models and earning logic
  • Offering Management

Technology/Vendor selection 

  • Offering definition and specifications 
  • Implementation and go-to-market plan
  • RFx creation and execution
  • Operational Execution

Vendor management 

  • Penetration and business success activities 
  • Marketing plan execution 
  • KPIs and success metrics

VENDORS/ISV (Independent Software Vendors)

We help you to be prepared and successful with your Telco solutions

Remedy for challenges

  • Vendors see Telcos as a attractive channel to get access to a large number of subscribers but are challenged in successfully entering this market
  • Low barrier for technology innovation resulting in good ideas, however there are  challenges in execution
  • Hard to obtain established experience and competence with industry business insight
  • Growth companies face chronic lack of resource and bandwidth

Business and Go-to-Market Strategy

  • Business planning, business modeling, definition and analysis (marketing, sales, channel and positioning planning)
  • Channel strategy with Business models and earnings logic
  • Portfolio road-map (short and long term)
  • Concept feasibility testing and analysis

Solution/Product Management

  • Solution business model and positioning
  • Go-to-market/Channel program definition and implementation
  • Pricing and discount models
  • Branded/White label
  • Provisioning and delivery processes
  • Sales to delivery process
  • Define and develop legal and contractual documents
  • Competitive landscape analysis and positioning

Sales and Marketing

  • Sales, marketing and channel plan execution
  • RFx response execution
  • Target market definition (target lists of Customers and Channels)
  • Sales execution and lead generation

Investors/VC (Venture Capital)

We help you to utilize and maximize your investment in the technology services market

Remedy for challenges

  • Finding the “up and coming” ISVs in which to invest in
  • Shortlisting and analysing the investment targets
  • Industry specific understanding for Due Diligence
  • Finding experienced industry competence for Board and Management positions when needed, for operational and strategic changes and execution

Investment Target Identification and Analysis

  • Market, acquisition target and competitive landscape analysis
  • Market trend analysis

Screening, Selection and Engagement

  • Investment target recommendation
  • Risk & Reward analysis
  • Value and feasibility analysis
  • Attractiveness analysis and shortlist of targets
  • Due Diligence and implementation planning

Execution

  • Due Diligence process and analysis
  • Merger implementation
  • Management for hire
  • Board of directors representation
General

We add competencies and experiences to leverage your team when you need it

  • Management for hire
  • Board of Directors
  • Advisory Board