Cloudberry Associates
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Our Team
THE TEAM 
Cloudberry Associates has a team of trusted professionals with a pragmatic methodology deriving from experience of successes and mistakes. The team has been in the Telco and Technology market from the inception of software as a service era. 

PRAGMATIC 
Cloudberry Associates is not an «off the shelf» consultancy company.  We combine strategic thinking with execution experience. 

OUR PROMISE 
Cloudberry Associates has hands-on experience and knowledge of delivering business value combined with a pragmatic and straightforward approach really making the difference.  We know how to make businesses succeed. 

EVENTS 

2010

Speaking and on the panel about the Value-added Services & the Video Ecosystem 

The ability by service providers to ease development and execution of unique value-added applications will be a critical factor in differentiation and revenue growth. What VAS will enter the video ecosystem, and what are the potential business models? This panel addresses the opportunity and challenges for health, energy, and tech support services

September 29, Cloud Computing Business Solutions in Helsinki, Finland

Opening and welcome speech at the Eurocloud Finland and Microsoft Finland event

Cloud computing as a cloud-based services application, provides organizations with cost-effective ways to organize both internal and equipment, providing electronic services to customers and stakeholders. This seminar is about the cloud-based services solution and how it will change the IT investments. 

Moderating the session about The Connected Home Services and VAS for cable 
The ability by cable to ease development and execution of unique value-added services will be a critical factor in differentiation and revenue growth.  This session will give you insight and best practices and hands-on experiences on the value added services for the Connected Home.  We will discuss which services are driving ARPU, generating higher subscriber loyalty and retention.  Which services are available today and what will the future bring?  Is the value added services driving ARPU or subscriber loyalty or subscriber retention 


Speaking about the Mobile VAS for business growth – differentiate through customer experience
The emerging mobile VAS market predictions and to introduce a new exciting business Intelligence Tool for Mobile Content Services.  The solution is tailored for operators providing Mobile Content and Value Added Services for their subscribers and the solution offers valuable information for decision-makers who are eager to excel in the crucial area of customer experience.
And I will be on the panel about Mobile Internet Flat rate


2009 

November 4, Parks Associates Connections Europe Summit in Amsterdam 

Speaker and on the panel about Wrapping it Up – Predictions for the Next Five Years

Parks Associates wraps up CONNECTIONS™ Europe Summit with a recap of key findings. Parks Associates provides perspectives and predictions for five key digital lifestyles markets in Europe:

  • Broadcast and entertainment services
  • Communications and broadband services
  • Home networking
  • Home monitoring and green-living technologies
  • Device management and support services

September 24-26, CTAM EuroSummit in Lisbon, Portugal

Speaker and on the panel about Driving ARPU in a Down Economy

What’s the best way to drive ARPU in this down economy? Everyone wants to know! In this insightful panel, experts share novel strategies and nontraditional tools for increasing ARPU using your existing customer base. Preview solutions based on actual deployments or innovations soon to be launched in the marketplace. 


Speaker and on the panel about Adding Value to Access Services

At a time of intense competition, what can communications and broadband service providers do to acquire and retain subscribers, differentiate their services, and create new revenue streams? This panel examines the roles of broadband value-added service


About Trond Neergaard

mobile: +358 40 356 6066



A world-class expert in broadband, value added services, the connected home, software and distribution in the Telco and Technology market from the inception of software as a service era.  

Trond is a frequent speaker and presenter at events 

Trond brings 26 years of leadership and experience in sales, marketing, channel development, marketing and general management.  With proven international business success from companies and organizations as; 

Cloudberry Associates (current) 
  • Founder and Managing Partner 

Cloudberry Associates is a business, marketing and strategy consultancy focusing on Telecom (Telco and MSO), Vendors/ISV and Investors/VC.  With hands-on experience and knowledge of delivering business value combined with a pragmatic and straightforward approach really making the difference. 

CTAM Europe (current)  
  • Member of Board of Directors 

CTAM Europe is a chapter of the Cable & Telecommunications Association for Marketing, a non-profit, professional membership organization that is dedicated to advancing consumer and business-to-business marketing excellence and the mastery of new technologies in the cable industry through strategic learning and networking opportunities. 

EuroCloud (current)  
  • Chairman of Eurocloud Finland 

EuroCloud is a European network of local SaaS and cloud computing communities, including vendors and industry experts aiming to develop the next generation of added value applications. Through its diverse membership, EuroCloud will promote cloud computing in Europe, including current state of the markets and future innovations, and will become a critical exchange platform across the different continents. 

Radialpoint Inc 
  • Vice President and General Manager EMEA and Member of the Executive Team

Radialpoint expands the revenue potential of Internet Service Providers (ISPs) worldwide through its managed service and support solutions for the digital home 

F-Secure Corporation 
  • Vice President, Global ISP Business and Member of the Executive Team
  • Vice President, Global Marketing and Member of the Executive Team
  • Vice President, Global Consumer Business Unit
  • Global Channel Development Director
www.f-secure.com

F-Secure is the global leader in providing software as a service through operators. A proven partner for revenue generation with an expanding portfolio of value-added services 

Suunto Oy 
  • Director of Global Sales and Member of the Executive Team

Thales e-security 
  • Sales Manager, Nordic and Baltic

Xerox Europe
  • Business Manager Xerox Business Partners, Europe